Wael's CV
Profile summary
Strategic Senior Business Development and Commercial Leader with 16 years shaping outcomes in international markets, combining fluency in 5 languages with extensive GCC and European experience. Known for driving revenue growth, directing strategic partnerships, and scaling commercial operations across multiple industries. Committed to delivering commercial excellence, building high-value enterprise pipelines, and leading cross-functional teams toward sustainable performance.
Career highlights
Commercial Revenue Delivery: Delivered revenue growth by negotiating partnership and licensing deals across European countries.
Operational Turnaround: Increased customer satisfaction metrics and reduced escalations by deploying structured performance frameworks.
SME Lending Management: Generated annual revenue with year-over-year growth while managing regional SME lending operations.
Process Improvement Certification: Completed Six Sigma Green Belt training focused on process improvement and operational excellence.
Key skills
Professional experience
Defines European commercial strategy for a licensed EU Electronic Money Institution and Mastercard issuing member, steering new business development, strategic partnerships, licensing solutions, cross-border payment infrastructure, and full-cycle commercial negotiations across 20+ countries.
- Delivered €3.2M+ in new revenue by securing and negotiating 12+ strategic partnership and licensing deals end-to-end across 20+ European countries.
- Built and managed a high-value B2B enterprise pipeline across FinTech, Payments, and Technology clients, owning the full sales cycle from prospecting through onboarding.
- Achieved a 40% proposal-to-close ratio through 30+ tailored enterprise sales proposals for Card, Account, Payment, and License-as-a-Service solutions.
- Enabled fintech clients to launch and expand regulated payment capabilities across European markets through tailored payments infrastructure and embedded finance solutions.
- Exceeded sales targets by 15% and increased deal velocity by 25% in a KPI-driven environment.
Reported to executive leadership, overseeing modern trade relationships and distributor development while directing a team of 5 Sales Executives across European and Middle Eastern markets.
- Directed full-cycle commercial negotiations and pipeline strategy for B2B portfolios across 8 international markets for FMCG brands.
- Built C-level relationships with retail chains, category buyers, and distributors spanning Europe, UAE, Saudi Arabia, Qatar, Kuwait, and Egypt.
- Managed executive-level contract terms, Letters of Credit, and Incoterms across 15 major distribution agreements valued at 5.2 million euros during the 2023 to 2026 period.
Reported to executive leadership while directing regional operations, budgets, and BPO delivery across five countries through eight Team Leads and over eighty agents. Stepped from commercial leadership into operational execution before returning to commercial development.
- Turned around an underperforming operation by increasing CSAT from 65 percent to 95 percent, improving efficiency by 20 percent, and reducing escalations by 30 percent through structured KPI and accountability frameworks.
- Optimized financial allocations, resolved performance gaps with strategic BPO vendors, and accelerated regional market launches by 30 percent.
- Owned Weekly Business Reviews and Quarterly Business Reviews with the C-suite, presenting commercial and operational performance with actionable recommendations.
Directed regional SME lending operations with full P&L accountability, governing commercial growth, market development, and cross-functional operational structures across the Nordics.
- Generated 8 million Euros in annual revenue with 30 percent year-over-year growth while lowering operating costs by 12 percent.
- Managed a team that sustained 100 percent quota attainment across the 2016 to 2019 period.
- Established risk management processes that lowered non-performing loans by 30 percent.
- Delivered data-driven Google Ads strategies for clients.
- Executed automated campaign strategies for SME clients.
- Managed high-value HNWI portfolios, delivering 90% client retention.
- Achieved 25% wallet share growth using CRM analytics.
- Brokered and managed premium real estate portfolios for high-net-worth individuals, closing over 12M EUR in transactions.
- Retained clients to achieve 25% repeat business through relationship management and advisory services.
- Closed 12M+ euros in transactions through targeted commercial negotiation and advisory execution.
- Retained 25% repeat business by providing advisory services and relationship management for high net worth clients.
Education
Economics | International Business, Finance & Market Strategy
Certifications
Languages
Danish · Native
Arabic · Fluent
English · Fluent
Swedish · Professional
Norwegian · Basic